Measuring Purchase Intent

A closed funnel consists of events that are tracked similarly for every player who passes through some moments of gameplay.
This allows for a fast and error-prone understanding of churn points.

Event	Comment
Modal Popup - Shown	Any sort of popup that offers in-game valuables and needs to be closed before the player can proceed.тSomething like “one time offer”, “out of energy”, “out of moves”, etc.
Modal Popup - Positive interaction	The player has taken the offer. They clicked the button you intended them to click. This did not necessarily result in a conversion.
Modal Popup - Negative interaction	The player has declined the offer and closed the popup
Shop entrance	The player has voluntarily entered the shop
Shop interaction	The player has used paging, filtering, categories etc. in the in-game shop to change the list of products they see
Shop conversion	The player has purchased something in the shop
Custom events similar to the above	If you see another event that might be useful to measure the purchase intent, just start tracking it. Try following the technical recommendations below.

Marking events for FastSight.ai Purchase Intent detection

There are 2 ways to make the events discoverable automatically:

Add a specific prefix to the event name: fs_pi_<event name>

OR
Add a parameter called fs_pi (with any value or no value at all) to the event. This way, FastSight can find and process these events automatically.

Interactions consistency

It’s important to track the events consistently. For instance, when tracking a popup, try to do it so that every interaction ends either positively or negatively, and there is no “unknown” state.

Best practices

See more on tracking best practices in our Custom Events Tracking Checklist.

FastSight.ai

Why bother

How to measure?

Events we recommend to track

Tracking details

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